Coke Studio @MTV
India - Pakistan - Middle East

As a concept, Coke Studio is a confluence of a diverse number of music genres, both vocal and instrumental, from traditional eastern, to modern western and from regional to folk. Coke Studio aspires to create a unique sound in every country that it exists in, with each version being conceptualized in accordance with the cultural nuances of that nation. The purpose of Coke Studio is - to reinvent the way music can capture the spirit of a nation, opening hearts and minds, and of course, Happiness
Bringing alive the magic of live recordings and performances, Coke Studio prides itself on providing a musical platform, which bridges barriers, celebrates diversity, encourages unity and instils a sense of pride. The concept of Coke Studio was first launched in Brazil in 2007 with the purpose of developing an exceptionally different fusion music genre by creating an 'encounter' between two top Brazilian artists coming from completely opposite musical styles. Drawn by the challenge, Brazil's top 14 artists came together to create 7 episodes that were aired on MTV and the rest is history.
Coke Studio India has now joined the optimistic spirit of this nation, celebrating the joy with incredible musicians who represent the best that the country has to offer across all its diverse manifestations. Every episode of Coke Studio India will feature one established musician, one up-and-coming artist and one folk legend, creating a memorable sound that will resonate with the audience and stay with them far beyond the show. The legendary Leslie Lewis, a pioneer in the industry and a renowned musician & singer in his own right, is the person behind the creation of this unique Coke Studio India sound.
Coke Studio India welcomes you to join this exceptional journey into the heart of music, where you can see and hear how the meeting and mingling and experimenting has led to the creation of something that is far greater than the sum of its parts.
Source: Coke Studio @MTV
Explore all the Episodes: 
Coke Studio @MTV - India:     Season 1, 2 and 3 
Coke Studio @MTV - Pakistan: 1, 2, 3, 4 and 5
Coke Studio @MTV - Middle East: 1 and 2